The Coordinated Sell - Sigma Micro Webinar

The Coordinated Sell - Redefined for 2009 & Beyond

Graduate from a channel-generic message to channel-specific targeting

Uniformity in cross-channel marketing and branding has been the presumed best-practice as ecommerce and catalog buying have become more mainstream. But the same across-the-board message (catalog/retail/Web) may not be the right approach in the 2010s or even next year.

Tomorrow’s approach will target customers based on their channel shopping preference. Merchants who employ this marketing technique will need to master the coordinated sell: orchestrated channel-specific messages to cultivate the cross-channel customer.

You will learn:

The role of channel-specific messaging and programs;
What triggers the new multichannel retail consumer to buy and return;
Cost-savvy ways to test the channel-specific theory;
Which previously proven methods may not work effectively much longer;
How you can adapt to changing multichannel marketing tactics efficiently and affordably.

Click here to watch it now.