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The internet channel is forever changing the way retail business is run. And with over one billion people now shopping online, it’s time for every direct retailer to re-think his or her online marketing strategy. Here are 5 tactics you can (and should) be including in your online marketing strategy:
1. GET THE RIGHT PRODUCT IN FRONT OF THE RIGHT CUSTOMER AT THE RIGHT MOMENT.
2. ENCOURAGE BRAND LOYALTY AND INCREASE OVERALL CUSTOMER SATISFACTION.3. ALLOW YOURSELF TO BECOME TRANSPARENT.
4. SPOT LIKE-MINDED INDIVIDUALS AND CREATE CROWD APPEAL.
5. WATCH FOR TRENDS AND REACT TO THEM – MAKE YOUR PRODUCTS BETTER!
GET THE RIGHT PRODUCT IN FRONT OF THE RIGHT CUSTOMER AT THE RIGHT MOMENT.
Studies show that ratings and reviews successfully engage nearly every demographic sector. As always, retailers must distinguish demographic characteristics between segments then target customers with messages they want to hear. Good email marketing is one of the most efficient ways to highlight products with reviews that appeal to a particular segment. Crafting a targeted, well-received email marketing campaign is one of the biggest challenges marketers face today...
Download the full Five Tactics by submitting the form >>>ENCOURAGE BRAND LOYALTY AND INCREASE OVERALL CUSTOMER SATISFACTION.
Customer loyalty and satisfaction are essential for retail business, but the internet has given them a new face -- or, rather, a billion new faces. Many large retailers are now hiring consumers to do social marketing for them. These consumer-to-consumer based shoppers are busy selling their friends and family on products that they truly love and have had a great experience using...
Download the full Five Tactics by submitting the form >>>ALLOW YOURSELF TO BECOME TRANSPARENT.
Inviting unedited customer comments for products may feel like handing over the keys to the kingdom. The obvious and frightening issue is whether or not to post the negative reviews. Honestly, no retailer should feel obligated to post unregulated consumer content. However, consider the credibility of a website that contains only perfect 5-star reviews...
Download the full Five Tactics by submitting the form >>>
SPOT LIKE-MINDED INDIVIDUALS AND CREATE CROWD APPEAL.
With the use of product ratings and reviews, retailers can quickly identify groupthink and develop market-driven strategy around those trends. Try this experiment: build blogs that are relevant to each crowd, based on demographic observations, then leverage the ratings and reviews in these blogs by creating correlated product categories (such as electronics, cars, home furnishings, clothes, etc.). If you allow crowds to group online, you can also create real-world onsite marketing events that grab their focused attention...
Download the full Five Tactics by submitting the form >>>WATCH FOR TRENDS AND REACT TO THEM –
MAKE YOUR PRODUCTS BETTER!
As the reviews come rolling in on one product or another, trends will likely emerge in both positive and negative comments. If you are selling a sofa that many people find uncomfortable, consider taking the product off the site or place it where it’s less visible. With such insights it is even realistic to begin re-evaluating manufacturers. Product reviews and blogs can provide a wealth of very valuable, cost-saving information...
Download the full Five Tactics by submitting the form >>>ARE YOU READY FOR THE NEXT GENERATION OF SHOPPING?
These tips, combined with some investigation through social networking sites, should lay a stable groundwork for getting started with Product Ratings and Reviews. Not only can these features be implemented into direct retail sites, but they can inspire some ideas for starting an entire online social networking campaign; one that generates word of mouth marketing for your brand throughout the web sphere.
Download the full Five Tactics by submitting the form >>>There’s so much more to show you! Tell us about yourself and we’ll take care of the rest. To request a demo or get more information about our multi-channel order management solution, please complete the contact form on the right side of the page or call us toll free: (800) 383-4421.
